Thursday, July 02, 2009

Laura Explains the Blogosphere at the Present Time

Blogger supreme Laura McKenna has just laid out her observations about how blogging has evolved over the six years she's been at it. I can't disagree with any of her conclusions; I really think she's nailed it. Here's her conclusion:

Blogging has changed a lot in the past six years. It's still an excellent medium for self-expression and professional networking, but it will no longer make mega-stars. It's actually a good thing that the hoopla has died down. No one should spend that much time in front of a computer. The expectations were unrealistic. Use your blogs to target particular audiences and have a clear mission, and you'll get a following. Blogging should be the means to another goal -- a rough draft for future articles/books, a way to network with professionals, a place to document your life for your children, a way to have fun. Those are very real and good outcomes of blogging and that's why I'm continuing to keep at.

Sounds good to me. But be sure to head over there for her full list, and the comments thread.

2 comments:

Clark Goble said...

The saddest thing about the evolution of blogs is that the "working things out" blogs have largely died. These are blogs by intelligent people who are anything but experts who are trying to figure ideas out. Sort of the equivalent of a study group in college.

Only 5 years ago there were a ton of these and they constituted the majority of blogs I visited. Getting things wrong wasn't seen as a flaw but an opportunity to learn. There was a lot of linking between blogs of this sort.

Now it seems like blogs have (with some exceptions) devolved into the experts, the megastars, and the populists.

Maybe I'm exaggerating a bit. But there definitely is a big difference now. The "professional" blogs seem a bit better. But I kind of miss that "college vibe" that so many blogs once had.

bitheads said...

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